That ranks as the most viewed MLS Cup on Univision Networks since 2016. In 2019, Atlanta United was the most valuable MLS team with a team value of 500 million U.S. dollars. It may take something truly drastic for MLS to reach the next level in terms of its TV reach. At the same time, the rise of additional franchises, influx of international stars and widespread game telecasts have increased access and attention to the games. Both Major League Soccer's attendance and viewership have increased since 2008. The MLS TV Ratings Thread to End All MLS TV Ratings Threads. MLS also ranks ahead of all the 2nd division leagues (only EFL Championship is shown since it's the highest and closest to MLS). Fascinating Sports Viewership Statistics. No fans in the stands didn’t mean no fans watching. PROGRAMMING In other ratings news, ESPN’s Monday Night Football delivered an audience of 12,422,000 for the Ravens and Browns matchup. The National Lacrosse League, for which I now serve as commissioner, will play its 35 th season in 2021. The audience growth by MLS social channels is nearly 1,000 percent over the past five years. More than 458 million viewers watched eSports in 2019. Soccer had Walt Disney World to itself for weeks. Here we... An analysis of data from Nielsen Sports Sponsorglobe found that Chinese brands will be responsible for one-third of all growth in the global sponsorship market over the next decade. The average TV audience for the tournament charted at 226,000 per game (not counting streaming and Spanish-language viewership), a figure lower than the league’s average TV audience for the 2019 season as a whole (260,000). A record of 15.6 million viewers watched the first day of the NFL draft in 2020.; The most viewed sporting event of 2019 was the ICC Cricket World Cup. News about the pandemic, rising instances of social injustice and a presidential election have all stolen share from live sports, as has the rise of subscription video on-demand content. If this was MLS’s big chance to make a mainstream impression, it did not pan out. Will MLS and Liga MX merge to form a North American behemoth? With regard to innovation and experimentation, MLS SVP of media Seth Bacon said the league is “open for business.” In a recent study of the social media value for an average MLS team, 51% came from owned and operated team channels (Facebook, Instagram, Twitter and YouTube), while the remaining 49% came from earned exposure value, driven by MLS league office posts and additional soccer-related media handles, like 433, ESPNFC and Sports Illustrated. All Rights Reserved. The league also says gross viewership was up 70% for July 2020 compared to July 2019 and that primetime figures were up. For the 2019 regular MLS season, viewership over the 62 televised broadcasts averaged 268,081 viewers according to research from World Soccer Talk. US soccer’s top tier could grow beyond 28 teams. They have invested in a closed circuit. Promotion and relegation, the creation of a true soccer pyramid, could also move MLS into a new era, but those franchise owners who have paid hundreds of millions for a seat at the top table might not take too kindly to being shunted down to the kids table. October 29, 2018. In fact, with almost every other major sports league in the United States put on ice over the early part of the summer this was a chance for MLS to dominate the airwaves. In addition, Hispanics, who accounted for 68% of soccer viewership in 2017, are a growing segment of the population. Many assumed fans would flock back to live sports having gone so long without them, but the encounter between the LA Clippers and the LA Lakers on opening night of the NBA’s return drew the lowest audience (3.4 million) of any Clippers-Lakers game so far this season. With matches broadcast live in 170 countries each week, more people watched MLS matches in 2016 across North America than any of the past 20 seasons. Marketers are adapting to a new world of TV advertising in the midst of COVID-19. Strategy Don't Look Now, but Major League Soccer May Be the Best Story in American Sports (and Sports Business) Steady growth in attendance, viewers, and franchise values could make MLS … The National Lacrosse League, for which I … Supporting this rise in interest, the average national television audience for an MLS game broadcasts is up 13% year over year, and the sport is getting attention online as well. Copyright © 2021 The Nielsen Company (US), LLC. Based on the above data, the growth of each respective league from 2016 to 2018 is as follows: Premier League – 69% increase Liga MX – 46% increase MLS – 8% increase. Out of the 385 million viewers in 2017, 191 were eSports fans and enthusiasts, and 194 million were occasional viewers. DENVER, Colo. – Major League Fishing provided strong, year-ending viewership by delivering growth from one year ago with its December 13, 2020 telecast on CBS Sports. But at a time when such streaming services have still to truly work out how to package and sell live rights, MLS has been left in a difficult position. Major League Soccer, the league where I spent two decades as president and GM of three teams, turns 25 years old this year. With consumers staying home and TV consumption at a high, we look to highly engaged social media communities to discover what TV audiences are tuning in to in response to disruptions in regular TV programming. The 613 million video views across all platforms in 2018 represent a 75 percent jump over the prior season. Major League Growth: Why to Invest in MLS Interest and coverage of soccer in the United States is at an all-time high coming off of the 2014 World Cup. Death, taxes, and r/MLS complaining that TV ratings are terrible. While “football” continues to dominate as the most popular sport globally, soccer has been fighting an uphill battle to match the interest of American football in the U.S. ; The average TV audience for the 2019 MLS season was 246,000.; Sky Sports’ English Premier League viewership was up by 21% in 2019. https://www.nielsen.com/us/en/insights/article/2018/gaining-ground-major-league-soccer-popularity-in-the-us/. Increasingly, it appears MLS is approaching a crossroads and nowhere is this seen more clearly than in the shaping of the league as a TV product. Lauderdale market are interested or somewhat interested in MLS. The NBA would eventually join MLS in gathering in Florida, but there was nearly a month between the start of the MLS Is Back Tournament and the resumption of the basketball season. Until now, MLS has relied on its expansion into new markets to grow its TV audience, but progress has stagnated. Major League Soccer, the league where I spent two decades as president and GM of three teams, turns 25 years old this year. 2022 and the new TV deal negotiated to start then will reveal a lot about where MLS stands. The final between Orlando City and the Portland Timbers, ranks as the third highest in North American sports, merger with Liga MX has been mooted recently. According to Nielsen Sports Sponsorlink, MLS has experienced a 27% rise in interest since 2012. It’s also worth noting that Fox Sports 1’s average viewership for MLS so far this season is 219,000. If there is no real progress by then, either in the growth of TV audiences or in the money pulled in through rights, MLS may have to consider taking a different route. The league is behind only the NFL and MLB in terms of average attendance at games, but attracting television viewers is still tough, Last modified on Tue 25 Aug 2020 08.07 EDT. “With the youngest audience in professional sports, we are uniquely positioned to deliver content in an ‘always on’ or ‘anywhere, anytime’ environment,” Alfano said. The commercial side of the game is growing at a fantastic clip. MLS claims the Orlando tournament was successful in attracting younger and Latino viewers to the league, with a large proportion of the audience classed as new viewers. Viewership is comparable to other sport airings with 43 million viewers tuning into the 2017 championship of League of Legends, just 1.5 million less than the amount of viewers game 7 of the NBA finals had. Austin, Charlotte, Sacramento and St Louis will all welcome MLS fans as expansion locations over the next three years, but recent trends suggest the league shouldn’t expect any significant uptick in its TV audience. One of MLS’s greatest strengths as a central organisation has been its ability to stay nimble in its pursuit of a younger, more diverse demographic. Soccer is rising in popularity in the U.S., and Major League Soccer is prepared to lead the way. Posted: December 10 2018; By: Steven Impey This works out at $90m a season, meaning MLS isn’t even the most lucrative soccer league in the United States - NBC pays $166m annually to broadcast the Premier League. MLS can take comfort from the fact that they are not the only major sports league to have struggled for a TV audience this summer. In addition, Hispanics, who accounted for 68% of soccer viewership in 2017, are a growing segment of the population. There are a lot of observations that can be made from the data. The audience growth by MLS social channels is nearly 1,000 percent over the past five years. However, the city is slated to get a MLS franchise in 2020 when David Beckham brings an MLS team to the metropolitan area. Compound this with a few World clowns that play Soccer and like to Talk, and you will always have a consistently toxic thread full of negative comments, doubts about the league’s survival, unnecessary panicking and misinformation. MLS eyes expansion as Cup final records viewership growth 10 December 2018 | Clubs & Rightsholders Major League Soccer (MLS) commissioner Don Garber is confident that North America’s top soccer tier will cater more franchises in the years to come. Global Nielsen news and insights delivered directly to your inbox. Highlights: Major League Fishing’s telecast on December 13, 2020 (CBS) delivered more than 1.8 million total viewers (P2+), increasing its average audience impressions by more than 300,000 in the demo … TV viewing numbers for the 2019 MLS regular season saw a dramatic decline compared to last year, so much so that the MLS TV ratings slumped 19% while the opening weekend of the MLS playoffs dropped 54%. According to Nielsen Scarborough research, Los Angeles, New York, Dallas/Fort Worth, Philadelphia and Seattle/Tacoma are the top local markets interested in MLS as a percent of the total designated market area (DMA) population. Nielsen numbers show the NBA’s viewership since its restart in ‘The Bubble’ is down 13% compared to before lockdown. With regard to innovation and experimentation, MLS SVP of media Seth Bacon said the … It seems implausible that MLS could make such a fundamental change to its structure, at least in the short to medium term. The final between Orlando City and the Portland Timbers drew an audience of 394,000 on ESPN platforms (as per Steven Goff of the Washington Post), making it the third most-watched game of the MLS Is Back Tournament after the opener between Inter Miami and Orlando City (503,000) and the group stage match between the San Jose Earthquakes and the Seattle Sounders (408,000). Quarantined Consumers Are Staying Connected With TV and Social Media, Global Sports Sponsorships are Shifting East and Growing into New Categories, Sports Came Back, But SVOD and News Have Stolen Viewing Share. “I do believe in the new world, the new streaming over-the-top world, media companies are going to need Major League Soccer as sports content, more in the future than they even have in the past,” Garber told CNBC earlier this year, but what’s to stop MLS being squeezed out in the “new world” the commissioner speaks of just as they have in the old world? MLS eyes expansion as Cup final records viewership growth. The ties between the MLS Is Back Tournament and TV were undeniable. The MLS is continuing to make improvements that are essential for growth and popularity. MLS scores in key metrics in 2018 Both TV viewership and social and digital media impact showed impressive gains for the league, while overall paid attendance reached a record high By Ian Thomas. Those numbers are connected, not only for me personally, but for the broader American sports community. MLS comprises 23 teams this year, with 20 in the U.S. and three in Canada. By clicking on Subscribe, I agree to the Privacy Policy and Terms of Use. It’s up to MLS to figure out where it can thrive in that landscape. This sparks a … The MLS regular season goes from March to October this year, with the MLS All-Star game taking place Aug. 1, 2018, in Atlanta. Paid attendance and TV viewership reached new heights in 2018, so it’s easy to see why Garber is giddy as he begins his 20th year as commissioner, and with MLS … Atlanta United FC games were attended by an average of 52.5 thousand spectators in … These figures, however, can’t mask how MLS has long struggled to get a grip on TV. On average, so far this season, MLS teams have received a 46% uplift (on top of their TV value delivered to sponsors) via social media, according to Nielsen Sports Social24. And support for that future team bodes well, as more than 500,000 adults in the Miami/Ft. And the data increasingly show young people are flocking to the sport. The 613 million video views across all platforms in 2018 represent a 75 percent jump over the prior season. Major League Soccer has been broadcast live in the U.S. nationally since the league's inception in 1996 and in Canada since 2007. The mid-season tournament, designed to keep the league rolling during the Covid-19 pandemic, was by its very nature a TV product right down to its hosting at the ESPN Wide World of Sports complex in Orlando, Florida. The National Lacrosse League, for which I now serve as commissioner, will play its 35 th season in 2021. Major League Soccer’s average attendance of 21,358 from 2013-18 ranks No. Right when the tournament was heating up, viewership dropped some 10% from 222,000 average viewers compared to the group stage. A merger with Liga MX has been mooted recently, with Garber even calling a league including American, Canadian and Mexican clubs the “ultimate dream.” Having said that, LigaMX is already popular in Mexico, and the US, and may not feel it needs to link up with US and Canadian teams. — Major League Soccer (@MLS) April 15, 2016 Soccer is growing in the U.S. — that much we know. For decades, soccer has been the global game. Viewership was up 9% from last year’s MNF Week 14 game and marks the fourth consecutive week MNF has delivered year-over-year growth. There is a decline in the live business industry for the major sports in the Untied States, although the MLS has seen an attendance increase of over 12% the last three years. For all that the league has enjoyed undeniable growth over the last decade or so, television remains something of a final frontier. The league’s drive into downtown areas in recent years has been the purest manifestation of this and now teams are following broadcast trends by handing live rights to streaming services. “The tournament also afforded us the opportunity to try many new things and experiment with programming windows we had never tried before – including matches at 9am on weekdays,” Angela Alfano, senior director of corporate communications at MLS, told the Guardian. The league also says gross viewership was up 70% for July 2020 compared to July 2019 and that primetime figures were up. Major League Soccer (MLS) has come a long way over the past decade. MLS 2019 regular season average audience falls for first time during current media rights cycle . A significant barrier stopping MLS from becoming a truly major sports league in North America. The current TV rights package with ESPN, Fox and Univision is valued at a combined $720m over eight years with the deal up for renegotiation in 2022. Portland Timbers’ victory in the MLS is Back Tournament final drew in 394,000 fans. Every four years there seems to be this same phenomenon in which the World Cup attracts record U.S. viewership. There is not a sports league on the planet right now pondering what its broadcast future holds, with declining ratings across the board for live sports. Those numbers are connected, not only for me personally, but for the broader American sports community. Viewership surges in 2016. In commissioner Don Garber’s own words, MLS’s package is “upside down compared to all the other leagues,” with local markets stronger for the league than its national audience. Outside of these top local markets, Miami is the highest ranking market, by percent of those interested in MLS, without a franchise at this time. The league’s Spanish-language broadcasts on … Just this week Amazon Prime Video became the Seattle Sounders’ streaming partner, with Los Angeles FC’s home games broadcast live on YouTube TV. This was the first fall in average audience under the current media rights cycle with broadcast partners ESPN, Fox and Univision that runs from 2015 through 2022. The statistic shows a ranking of Major League Soccer teams according to their value. Despite all this, MLS’s viewing figures over July and August left some underwhelmed. MLS encouraged by growth in TV audiences - 05/07/2015 Through the first nine weeks of the 2015 MLS season, total viewership is up on the three television networks as compared to last season. While MLS’s average attendance ranks as the third highest in North American sports leagues, behind only the NFL and MLB, its broadcast revenue pales in comparison (even the NHL’s current national TV deal is worth $200m a season). Major League Soccer, the league where I spent two decades as president and GM of three teams, turns 25 years old this year. Major League Soccer (MLS) has come a long way over the past decade. ... For all that the league has enjoyed undeniable growth … However, a combination of factors has significantly helped boost the popularity of soccer in the U.S. Soccer participation rates are on the rise. MLS viewership for the 2019 regular season was down 14 per cent compared to 2018. It attracts an estimated 4 billion fans worldwide, and is a crucial element of culture and national pride in many countries.

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