Another study showed that Juul's focus on placing ads across YouTube, Twitter, and Instagram — platforms full of teens and young adults — was successful in … “Tobacco companies hope they can get lifelong smokers and make a lot of money off of them for the rest of their lives.”. The FTC is issuing orders to five e-cigarette companies including Juul and R.J. Reynolds for information on 2019-2020 sales, advertising and promotional data. "JUUL has ignored the law, and very concerningly, has made some of these statements in school to our nation’s youth,” said Acting FDA Commissioner Ned Sharpless, M.D. Juul sponsored youth smoking-prevention and education programs — including one called a "holistic health education program" — in high schools, summer camps, and public out-of-school activities, according to documents released by congressional investigators. Conclusions: JUUL’s advertising imagery in its first 6 months on the market was patently youth oriented. California sues Juul over misleading advertising, sales to youth Uploaded: Wed, Nov 20, 2019, 9:10 am California Attorney General Xavier Becerra and Los Angeles County officials sued Juul Labs Inc. in Alameda County Superior Court Monday, alleging that the e-cigarette maker illegally sold its products to underage youth and failed to warn of health risks. “Youth tobacco use gets people hooked at a young age before they can make good decisions for themselves,” Magee said. Kids, parents, educators and pediatricians across the country are sharing devastating stories of kids suffering from nicotine addiction and withdrawal. On Feb. 25, 39 state attorneys, including Pennsylvania State Attorney Josh Shapiro, launched an investigation into Juul’s advertising toward youth populations, the Philadelphia Inquirer reported. Juul's strategy with its in-school programming drew comparisons to educational programs once held by big tobacco companies — a similarity Juul employees acknowledged, according to internal emails obtained by congressional investigators. Sign up to 10 Things in Tech You Need to Know Today. JUUL and Youth Page 3 that e-cigarette use increases risk of ever using combustible tobacco cigarettes among youth and young ... with the purported goal of limiting youth exposure to its advertising. can be reached at christina.mitchell@temple.edu Juul’s targeting of children is a popular marketing strategy with the intent of producing lifelong customers, said Jamie Magee, the director of tobacco prevention and control services at the Health Promotion Council. The House subcommittee heard testimony this week from Juul representatives and health experts about the $38 billion nicotine vape developer, as politicians investigate Juul's role in youth vaping. Your morning cheat sheet to get you caught up on what you need to know in tech. “Tobacco companies hope they can get lifelong smokers … “Juul took a page from their old playbooks but modernized their messages to today’s youth by using event based marketing, giving away free samples, glamorizing products [and] using young models and social media influencers who appeal to younger audiences,” Magee said. The Food and Drug Administration has also been investigating the company. according to the Centers for Disease Control and Prevention. According to several studies, young people who vape may be as much as seven times as likely to smoke regular cigarettes as teens who have never tried an e-cigarette. Account active The actual point of these programs? “E-cigarettes are not safe and can cause irreversible lung damage and disease,” wrote Lance Boucher, senior division director of the American Lung Association, in an email to The Temple News. “During the three and a half years that JUUL was active on social media (June 4, 2015 to November 13, 2018) over a quarter of a million posts appeared. A course in the advertising department gives students experience with real-world clients. The company has built an army of thousands of “social influencers” to market vaping to kids. The report also found that the Juul Labs Inc. helped set up a summer camp in Baltimore for children to the tune of $134,000. Using nicotine products like Juuls before the age of 25 can harm the developing brain, affecting attention, mood, learning and impulse control, according to the CDC. REC Philly, a creative resource provision company, will open in the Fashion District next month. Fifty-nine percent of high school students that reported vaping nicotine said their preferred e-cigarette was Juul, NPR reported in November 2019, and increases in youth e-cigarette use paralleled increases in Juul sales since 2017, according to the CDC. A number of health conditions and lung injuries have been linked to the use of Juul e-cigarettes including EVALI, which has been shown to cause shortness of … Subscriber Nevertheless, Juul and other electronic cigarette companies continued to gear their content to minors, especially through flavored pods that are appealing to children, like fruit and creme. But Juul Labs Inc., an electronic cigarette brand, has been expanding its advertisements to one of our most vulnerable and easily influenced populations — children. Jerome Harris’ research on Black designers has been shown in institutions across the country. In addition, Ferguson’s lawsuit asserts that JUUL failed to meet Washington’s tobacco vapor product licensing requirements. The congressional subcommittee also called out Juul's influencer program, which included more than 28,000 "social media buzzmakers," as a key tool in marketing products to teens. “Evidence is mounting that Juul was aware of the early youth uptake of Juul that normalized and popularized vaping for scores of young people soon after Juul’s launch,” Coffman wrote. Electronic cigarette maker Juul intentionally advertised its nicotine products on kid-friendly websites, including Nickelodeon and Cartoon Network, internal documents obtained by … By clicking ‘Sign up’, you agree to receive marketing emails from Insider Get it now on Libro.fm using the button below. “No company is more aware than JUUL that social media is still the number one avenue for marketing to youth,” the lawsuit alleges. The documents say Juul paid thousands of dollars, and even hundreds of thousands in some cases, to sponsor events and appear in front of children as young as 8 years old. Juul’s targeting of children is a popular marketing strategy with the intent of producing lifelong customers, said Jamie Magee, the director of tobacco prevention and control services at the Health Promotion Council. Telehealth Industry Juul's marketing approaches to youth in the UK has been restricted in October 2019 after a settlement was reached with the Center for Environmental Health. Juul said in a statement that these marketing programs had ended and that it had begun working to fight teen vaping. The award-winning student publication, editorially independent of Temple, now publishes every Tuesday and daily online. This lawsuit is finally holding e-cigarette companies accountable for their actions, wrote Ryan Coffman, tobacco policy and control program manager for the Philadelphia Department of Public Health, in an email to The Temple News. AI in Healthcare Senior Care & Assisted Living Market Juul, Inc. was founded in 2017. Juul has been accused of helping to cause a youth vaping epidemic in America through its early influencer-led marketing campaigns, which were hastily pulled after a crackdown from US regulators and lawmakers. © 2019 The Temple News. Another study showed that Juul's focus on placing ads across YouTube, Twitter, and Instagram — platforms full of teens and young adults — was successful in driving the company's sales growth. While Juul is not the only e-cigarette company young adults use, it amasses 70 percent of the e-cigarette market, with its social media use — especially apps like Twitter, which are popular among children and young adults — contributing largely to its success, Business Insider reported. “At this time, Juul purposefully chose to prioritize amassing profits over protecting youth from deceptive marketing and extremely high nicotine content of their products.”. “No one should use these or any other tobacco products.”. What Injuries Can Juul E-Cigarettes Cause? The investigation will evaluate the company’s alleged targeting of children, its assertions with respect to nicotine content and risks, and the safety and efficacy of it as a smoking cessation device, the Huffington Post reported. according to a 2019 study by the International Journal of Environmental Research and Public Health. Because Juul and other e-cigarettes deliver massive doses of nicotine, they put kids at greater risk of addiction. The hearing's testimony included claims that a Juul representative once visited a high-school classroom and told students that Juul e-cigarettes were "totally safe," according to a memo from congressional investigators. Juul Labs has claimed its product is for adult smokers only, but several lawsuits contradict that mission. In addition to this investigation, the company has faced several lawsuits in the past claiming it internationally advertises to teens. It refers to … The hearing's testimony included claims that Juul representatives once told teens the company's vapes were "totally safe.". The Stanford analysis shows how Juul's advertising in its first six months on the market in 2015 was "patently youth oriented." Rates of frequent e-cigarette use among young adults increased from 2.4 percent in 2012-13 to 7.6 percent in 2018, according to the Truth Initiative, a leading public health nonprofit focused on curtailing tobacco use. On October 17, 2019 Juul agreed to make changes to its youth advertising practices as part of a settlement with the Center for Environmental Health. Medical Devices & Wearable Tech A leading-edge research firm focused on digital transformation. But rather than combating underage smoking, Juul is adding fuel to the fire by advertising to children and young adults. From August 2016 until April 2018, every sale of a JUUL device in Washington was unlawful. These tobacco products pose similar health risks, and Juul’s marketing to children and teens has dangerous implications. Juul green-lighted that vision, and Baillie came up with a slogan for the launch: “Vaporized.” Baillie and Juul looked for models (“New York trendsetters who embody the Juul brand and speak to millennial consumers,” in Juul’s words, according to the lawsuit) and shot them in … Your email address will not be published. The Temple News has been the paper of record for the Temple University community since it first printed as Temple University Weekly on Sept. 19, 1921. The company says it's now working to fight youth vaping. Advertising halt:Juul stops e-cigarette ads as teen vaping, illnesses grow. Seventy-three percent of adolescents aged 13-17 reported being exposed to e-cigarette advertisements recently, according to a 2019 study by the International Journal of Environmental Research and Public Health. It was the latest effort in the FDA’s push to find out what exactly is getting so many kids hooked on Juuls, as the USB-shaped e-cigarettes are known, and whether Juul played an active part by intentionally marketing its devices to youth. Executives from the e-cigarette maker Juul were questioned on Capitol Hill Thursday about their role in the teen vaping epidemic. Owls defeat USF to end six-game losing streak, Conflicts in hybrid scheduling hurt commuter students, Temple announces plan to de-densify campus, Tracking COVID-19 cases at Temple University, Reports allege professors violated Wellness Day policies, Tracking COVID-19 vaccinations in North Central, Marc Lamont Hill hosts discussion on new books. Juul, which is now part-owned by the cigarette company Altria, paid schools and summer camps tens of thousands of dollars to give presentations to students, according to documents made public as part of the House subcomittee hearing. E-cigarette use among minors has been declining, according to the 2020 National Youth … One email, dated April 17, 2018, was from Julie Henderson, director of Juul’s youth prevention and education program, to two consultants. Juul events often featured bands popular among youth, such as electronic DJs Illuminati AMS and Mary Kwok, as well as vibrant lounge decor that look more fitting for a … How do you feel about Temple's plan to reopen for mostly in-person classes in Fall 2021? About 5.4 million middle and high school students used e-cigarettes in 2019, according to the Centers for Disease Control and Prevention. The … JUUL’s unlawful conduct fueled a pervasive and staggering rise in e-cigarette use and nicotine addiction among youth. as well as other partner offers and accept our, The hearing's testimony included claims that a Juul representative once visited a high-school classroom and told students that Juul e-cigarettes were "totally safe," according to a, Visit Business Insider's homepage for more stories, documents released by congressional investigators, The FDA just called out e-cig startup Juul and tobacco giant Altria for backing away from a pledge to fight teen vaping, Researchers at Stanford concluded last year, Snapchat users are so upset about losing their streaks that they email the company to get them back, The memo accused Juul of knowingly marketing products to teens by holding programs at schools and camps and. Cinemagoers complained to the Advertising Standards Authority (ASA), saying the advert was inappropriate because it is illegal to sell vaping products to children. "The donations and two student presentations we made were part of our short-lived Education and Youth Prevention Program which was ended in September 2018 after its purpose — to educate youth on the dangers of nicotine addiction — was clearly misconstrued," Juul said in a statement. That contributed to a youth vaping epidemic that has left more than a million new young people hooked on e-cigarettes, according to US health officials, who've since launched a crackdown on vaping. The Temple News distributes 5,000 printed copies, free of charge, to the university’s primary locations in the Delaware Valley. A US congressional hearing this week revealed new information about how the Silicon Valley e-cigarette company Juul marketed its addictive vapes to children and teenagers, helping spark a youth vaping epidemic. JUUL’s Youth-Friendly Marketing Launch When JUUL first launched in 2015, the company used colorful, eye-catching designs and youth-oriented imagery and themes, such as young people dancing and using JUUL. Temple alumnus moves business to Fashion District, Advertising course gives students real-world experience with clients, Temple alumnus curates designs from Black artists. Researchers at Stanford concluded last year that Juul's marketing campaign was "patently youth-oriented," thanks to a combination of launch parties, social-media blitzes, and vape giveaways. Researchers previously found strong evidence that Juul marketed its sleek flavored devices to teens. Before the Food and Drug Administration banned flavored e-cigarettes in January, Juul’s mint-flavored pods were the most popular flavor of e-cigarettes for high school students, CNBC reported in November 2019. Juul tried to design a solution to a public health problem. Follow The Temple News @TheTempleNews, Developer joins North Central Special Services District board, How ’emotional labor’ affects women, their relationships. JUUL also promoted sweet and fruity flavors popular with teens via media channels and advertising strategies used successfully by tobacco companies in the past, including Phillip Morris, to market conventional tobacco products to youth. Nine states have temporarily banned the sale of flavored e-cigarettes, according to Tobacco Free Kids, but e-cigarette use is on the rise. In response to this lawsuit, Juul spokesman Austin Finan said the corporation would make an effort to curtail underage tobacco use and discourage adults from using combustible cigarettes, the Inquirer reported. since, “No Rules Rules: Netflix and the Culture of Reinvention”. “JUUL must be held accountable for its reckless, deceptive, and unconscionable marketing that specifically targeted youth, downplayed its nicotine content and the presence of dangerous chemicals, and deceptively claimed its products as a healthy alternative to cigarettes and as a smoking cessation device.” In response to the lawsuit, Juul issued a statement saying the company has "never marketed to youth and do not want non-nicotine users, especially youth, to … Thirty-nine states are investigating Juul’s advertisements on popular children’s websites. In 2019, 1.6 million kids reported frequent use of e-cigarettes (on at least 20 days a month), which is a strong indication of … Congressional representatives aren't the only ones investigating Juul's marketing efforts. Allegedly, Juul shifted its youth-focused advertising in 2018 as controversies rose surrounding its products and marketing practices, as noted by the research findings in the white paper. We’re bombarded with advertisements all the time — whether it be television commercials or suggested ads on social media, it is unavoidable. Juul Advertising and the Youth Vaping Epidemic For many lawmakers, the key to the teen vaping epidemic currently sweeping our country is Juul advertising, particularly on social media. Read more: The FDA just called out e-cig startup Juul and tobacco giant Altria for backing away from a pledge to fight teen vaping. Remote Patient Monitoring. Value-Based Care For close to a year after the company’s product launch in mid-2015, its advertising “featured patently youth-oriented imagery and messaging.” (Hat tip … “Youth tobacco use gets people hooked at a young age before they can make good decisions for themselves,” Magee said. There is, however, one theory that the FDA seems to have gotten behind, and it’s one that Juul has resisted. Juul Labs Inc. has long been blamed for the rise in teen and youth vaping, and that blame has resulted in a slew of lawsuits against the company. Juul says that its products are designed to help adult smokers ween off cigarettes and turn to a healthier tobacco alternative and that the company does not target teens with its advertising material. Juul is accused of advertising on popular children’s websites, like Nickelodeon, Cartoon Network and Seventeen magazine, Reuters reported. Public-health experts, however, say Juul targeted teens online by evoking feelings of "relaxation, freedom, and sex appeal," as Business Insider has previously reported. It wound up creating another one.Subscribe to our channel! All rights reserved. We cannot allow our children to be exposed to tobacco advertising at such a young age. Another $89,000 went to support a youth activities program organized by local police, and another $10,000 for access to schools in the area. Changes to marketing practices in the US. It’s dangerous, irresponsible and ultimately unethical.

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