We want to hear from you! Getty Images for dcpBack in November, Dua Lipa was announced as a brand ambassador for Puma. Dua Lipa Supermodel Winnie Harlow and actress, model and activist Cara Delevingne will also participate in the “She Moves Us” campaign. DUA LIPA IS CHANGING THE GAME. With all of that in mind, PUMA’s announcement of their latest campaign, ‘She Moves Us’, couldn’t have come at a better time. Send us a tip using our anonymous form. Dua Lipa tells British Vogue. To kickstart the collab, Puma will serve as the key sponsors of the star’s highly anticipated Studio 2054 project. From J. Cole, to Neymar Jr., to LaMelo Ball, the PUMA family is slowly turning into an empire. Empoweringly titled “She Moves Us,” PUMA has enlisted pop icon Dua Lipa to spearhead the movement. Since turning 25 in August, the singer has released a TikTok music video for her upbeat intergalactic tune “Levitating,” and a similarly melodic song entitled “Fever” co-starring Angèle. Now, the Grammy-winning singer is starring in the company's new campaign, called She Moves Us. Welcome to the #PUMAFam.” They will be joined by numerous PUMA athletes such as WNBA star Skylar Diggins-Smith, golfer Lexi Thompson, footballer Nikita Parris and high jumper Yaroslava Mahuchikh. “From performance rehearsals to hiking in the hills, it’s important to feel comfortable and look good,” she remarks. In addition to appearing in ads for the brand, Lipa will be be decked out in PUMA for her virtual concert, which streams globally next weekend. “I guess I kind of never stopped really,” she told British Vogue last month, speaking of her perennially busy diary. Puma has recruited global pop star Dua Lipa as the newest face of its women’s business. Dua Lipa Joins PUMA As Global Brand Ambassador Aiming to inspire and empower young women. 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In 2021, she'll be the company's global ambassador and face of Puma's "She Moves Us" campaign, which will focus on "inspiring women who move together to achieve and connect through sports and culture." Want more Rolling Stone? Hot on the heels of her Future Nostalgia album launch – whose track list features the likes of Madonna, Missy Elliott, Gwen Stefani, Mark Ronson and Yaeji – Studio 2054 acts as a culmination of Dua’s jam-packed 2020 schedule. Future Nostalgia singer Dua Lipa has signed a multi-year endorsement deal with German sportswear giant PUMA.Both parties took to social media to announce the partnership, which launches at her ‘Studio 2054’ virtual show, whereby Lipa and her backup dancers will be decked out in PUMA … Dua Lipa started off the year by dropping a new album (Future Nostalgia) and she’s ending it with a brand new fashion deal and concert. Dua Lipa Is the New Global Face of Puma Mario Abad. She is not only a powerful influence for millions of young women, but she has also been an advocate to raise awareness around women’s issues and gender equality. © Copyright 2021 Rolling Stone, LLC, a subsidiary of Penske Business Media, LLC. In doing so, the athletic company is returning to the musicians-make-serious-impact-with-consumers formula. On Tuesday, November 17, the athletic wear brand announced that … On March 1, PUMA unveiled their new campaign’s theme designed to inspire and acknowledge powerful women in their ambassador network. “But most importantly, we were moved by her authentic passion to close the gender gap and look forward to supporting her through several brand initiatives we have planned together. “I’ve got so many ideas for the projects and campaigns I’ll be taking part in, and look forward to bringing them all to life with the Puma team.”. Teasers of her active calendar appointments and non-stop rehearsals have dominated the singer’s Instagram feed of late. The singer will appear in global ad campaigns for the sportswear brand, as the newest face of the company’s women’s business. “I do really enjoy just like, cooking and being at home. The global athletic company took to Instagram on Nov. 17 to share a photo of the English superstar with the caption, “You know we’ve struggled to keep this one a secret. Bea Bongiasca’s Millennial-Friendly Jewellery Has Wiggled Its Way Into Dua Lipa’s Heart, Dua Lipa Shares The Story Behind The “Disco Dream” That Is Her Fashion-Packed New Video, Eéra’s Hardware-Inspired Jewellery Is Addictive – Just Ask Dua Lipa, Just Like Kendall Jenner, Dua Lipa Is Giving Us Paris Hilton In Birthday Versace Vibes. Global sports brand Puma is celebrating women with a new campaign titled “She Moves Us” featuring its 2021 line up of ambassadors as led by music creative Dua Lipa and models Cara Delevingne and Winnie Harlow.. It’s something I don’t really get the opportunity to do when I’m travelling so often,” she added. She is not only a powerful influence for millions of young women,” the company says in a release, “but she has also been an advocate to raise awareness around women’s issues and gender equality.”, “We were drawn towards her creativity, passion, drive, and the way in which she resonates with the young female consumer,” explains Adam Petrick, PUMA’s Global Director of Brand and Marketing. Set to be livestreamed on 27 November, Dua’s virtual world comprises a series of killer performances: just this week, she announced that FKA Twigs has joined the glittering line-up. Lipa … Dua Lipa, Fashion, footwear, RS Recommends, sneakers. I’ve got so many ideas for the projects and campaigns I’ll be taking part in and look forward to bringing them all to life with my PUMA family.”. Now, the Grammy-winning singer is starring in the company's new campaign, called She Moves Us.. Over the year, the campaign will "tell the story of how our female ambassadors" -- including Dua -- "were inspired to become who they are today, the women who helped them, how they … Dua Lipa has joined the roster of Puma's celebrity brand ambassadors.On Tuesday, the brand announced that the pop star is the new face for Puma's womenswear. As part of the new partnership, Lipa and her dancers will be outfitted in PUMA gear during the concert, which will be shot live from a custom stage and available to watch via four online streams, depending on your location. In the titular track of her sophomore album, Dua Lipa reminds us that she’s a "female alpha". Sharing the news on her social media platforms, Dua Lipa announced that she is the latest brand ambassador for Puma. Puma chose Dua to … 3 likes • 3 shares. And if that wasn’t enough, the former Vogue cover star has hosted an Instagram Live conversation with Elton John, appeared on The Tonight Show With Jimmy Fallon and received a duo of AMA nominations for Best Song Pop/Rock and Favourite Female Artist Pop/Rock. Dua Lipa and PUMA share the same values of being determined, confident, joyful, and brave. As the new face of the brand, Dua will feature in numerous campaigns and support empowering initiatives to inspire women all over the world. The PUMA family is growing after adding global pop superstar Dua Lipa as the newest face of the company’s women’s business. Products featured are independently selected by our editorial team and we may earn a commission from purchases made from our links; the retailer may also receive certain auditable data for accounting purposes. #Puma; Dua Lipa's go-to sneaker fuses streetwear and high fashion fantasy; Dua Lipa's go-to sneaker fuses streetwear and high fashion fantasy. WITNESS HER ONCE IN A LIFETIME EVENT STUDIO 2054 ON SATURDAY 28TH NOVEMBER. In 2021, Dua Lipa will headline Puma’s new female-focused campaign, ‘She Moves Us’, which is all about women coming together and connecting through culture and sport. In tandem with the brand, she'll also spearhead "inclusive initiatives" that are … Hugo Comte Dua Lipa has teamed up with sportswear brand Puma for an empowering new partnership..

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